Apple’s Vision of growth
The success of the first-generation Vision Pro is vital for Apple to showcase its ability to innovate and drive high growth, given the current market climate negatively affecting its full portfolio.
TechTarget and Informa Tech’s Digital Business CombineExpanded Scale and Leadership in B2B: From R&D to ROI
With a combined permissioned audience of 50+ million professionals, TechTarget and Informa Tech’s digital businesses have come together to offer industry-leading, global solutions that enable vendors in enterprise technology and other key industry markets to accelerate their revenue growth at scale.
Nicole Peng
SENIOR VP MOBILITY
As Research VP Consumer, Nicole is leading comprehensive research on consumer hardware applications (Smartphones, PCs, TVs, Consumer IoT) and digital content and distribution (Gaming, Video Content, Sport, Music, and advertising). In this role, she leads teams developing market intelligence and advisory capabilities in areas covering consumer companies’ hardware and software solution strategy, digital content development, and partnership strategy, as well as end-user digital behaviors and purchasing trends.
Previously, as Senior VP at Canalys (an Informa Tech company), Nicole oversaw Canalys’ mobility-focused advisory services. She lead an international team of analysts providing comprehensive market tracking data, forecasts, and insights for the fast-changing mobility sectors. Nicole runs research programs that cover a wide range of consumer device categories, including smartphones, PCs, tablets, wearables, VR/AR and smart speakers, providing fact-based, forward-looking analysis of vendors’ business strategies, product market performance, channel dynamics and regional market trends. Using Canalys’ unique IP and network in the IT channel space, Nicole and her team conduct various research projects to support clients’ market expansion, channel validation, competitive studies and go-to-market strategies.
Nicole joined Canalys in 2007 and established Its China office in Shanghai in 2011. She managed the Chinese business, which contributed key revenue to Canalys’ worldwide business. Nicole obtained a Master of Science in Entrepreneurship from Nottingham University Business School in the United Kingdom.
Latest blogs and PR by Nicole Peng
How smartphone vendors can position themselves for market recovery in 2023
The smartphone market has faced numerous challenges in recent years due to factors such as the COVID-19 pandemic and currency fluctuations. But positive signs are emerging, including returning inventory levels and normalizing component costs. Vendors should focus on diversifying their market portfolios, building local partnerships and embracing significant global trends, such as sustainability and data privacy, to succeed in the long term.
Canalys outlines five key tech industry trends for 2023
Canalys reveals major trends on the horizon for the PC, smartphone and technology industry as we begin 2023.
Shanghai lockdown: the known and unknown for technology companies
China’s COVID policy is the biggest known risk to the global technology industry so far this year. The probability and severity are high, and the scale and scope can be challenging to address and mitigate for any entity, public or private. For global companies, it is vital to look for answers to specific questions rather than focusing on China’s COVID policy itself.
Honor’s milestones and next steps
In a recent analyst roundtable exclusively hosted by Honor’s CEO George Zhao, the company announced some of the key milestones it has achieved since its high-profile spin-off from Huawei in November last year.
Chinese government pushing the “social” in ESG for tech
The pandemic has driven Mainland Chinese society to greater digitalization, while exposing the fact that most tech products and services have major gaps when it comes to meeting accessibility standards. But the Chinese government is quickly addressing this problem.