Partner Program Analysis

Delivering strategic insights and analysis on industry best practices

Canalys’ Partner Program Analysis provides our user community with the best analytical technologies and solutions. This service is unrivaled in its independent analysis of the leading IT vendors’ program offerings, focusing on vendors’ issues when building and maintaining partner programs. It provides qualitative information designed for senior worldwide channel management within vendors from across the IT spectrum.

Partner Program Analysis is a worldwide service that analyzes partner programs and how they evolve throughout the IT industry. The service also helps identify global partner program strategies and delivers analysis of best practices around program design and implementation. Evaluate your vendor partnership strategy with the Canalys Vendor Benchmark Analyzer. The analyzer tool can help you grow your partnerships by providing key insights on how you are performing against your competitors, based on rigorous channels research.

Canalys, with its digital assessment tool, Alys, and partner community, Candefero, provides insights and illuminates the kind of skill sets that exist within the partner community.

The Partner Program Analysis service helps clients in many ways:

Ecosystem trends and strategies

Learn how vendors are driving partner ecosystems and collaboration while growing subscriptions and services through partner programs.

Competitive insights

Compare vendor partner programs with industry peers and learn what partner program benefits the competition offers.

Quarterly program updates

Quarterly summary of vendor partner program changes by sub-sectors across cloud and software, infrastructure, PCs, mobility devices and cybersecurity.

Channel best practices

Get feedback from partners and learn channel best practices regarding benefits such as financial incentives, deal registration and marketing development funds to make quicker and better decisions.

Analyst feedback

Receive analyst feedback on new partner program roll-outs, strategies and messaging, ensuring they align with what drives partners today.

Global coverage

Provides coverage of vendor teams around the world with access to insights and on-demand inquiries to partner program developments.

Partner Program Analysis service includes

Partner Program Analysis
  • Quarterly analytical reports on partner programs
  • Partners’ perception of vendor programs
  • Annual partner program survey
  • Assessment and comparison of key partner program aspects: compensation schemes, marketing, specializations and training
  • Best practices and program trends
  • Partner program profiles
    • One report per vendor
    • Consistent look
    • Designed to highlight key attribute of programs
    • Summary of demographics, requirements and benefits

Our content

Press release
Aug 6, 2021
Registration opens for Canalys Forums 2021 as more sponsors revealed
Press release
Jul 5, 2021
Technology channel leaders unite for Canalys Forums 2021
Press release
Jun 11, 2021
Global smartphone market 2021 forecast
Press release
Jun 7, 2021
India notebook market Q1 2021
Press release
May 28, 2021
Western Europe’s PC market Q1 2021
Press release
Jan 29, 2021
Canalys：2020年第四季度平板电脑和Chromebook的出货量创历史最高记录
Report
Oct 1, 2021
Scaling partner programs for young and emerging vendors
Young and emerging vendors have an advantage when it comes to developing close relationships with partners and customers. They tend to have better commercial flexibility, are more responsive to issues, and suggestions are likely to be more readily to be accepted.
Report
Jun 4, 2021
Driving sustainability through partner programs
Sustainability awareness continues to grow worldwide amid strong media advocacy, and pressure from governments and businesses. And major technology vendors are taking on a more active role in sustainability efforts as part of their global corporate citizenship and leadership efforts.
Report
Feb 15, 2021
CDW and Insight report full-year results
CDW and Insight Enterprises both released their fourth-quarter and full-year results. The two companies are strong barometers as to how the IT channel is performing in the US, and the picture is mostly a positive one. Revenues are up, as are profits (gross, operating and net). Both companies’ share prices are at five-year highs, fueled in part by a strong stock market overall. The channel is benefiting from a strong tech sector.
Report
Sep 3, 2020
Midweek Matters: The future of smart audio
Jason Low, Senior Analyst at Canalys, discusses the smart audio market in 2020, provides forecasts and looks at the impact of COVID-19 on the global market.
Report
May 27, 2020
Canalys: COVID-19 market insights - Global smartphone market snapshot May 2020
Ben Stanton, Senior Analyst at Canalys, explains how COVID-19 has affected the global smartphone market in Q1, and looks at how the major vendors have fared.
Report
Mar 19, 2020
The APAC channel fights back against COVID-19
COVID-19 has affected hundreds of thousands of people and is having a growing impact on the global economy. The S&P ratings remain optimistic, forecasting economic growth in APAC of 4.0% this year, against the 4.8% estimate given in December. Some markets are either managing the crisis well, or have passed the worst of it, while others are still in a cautious phase.

Why Partner Program Analysis?

Canalys is the only analyst firm with a single analysis solution focused on a wide range of partner programs across the different IT sub-sectors. From top-level to deep-dive insights, we ensure our actionable analysis can help customers drive better channel management and internal strategic planning. Customers can use our unlimited analyst inquiry service to answer specific questions about their channel needs. With our strong relationships with the channel community , Canalys can quickly gather a broad range of in-depth partner feedback. The Partner Program Analysis service complements our Channels Analysis service. A global team of analysts delivers it to dedicated channels across different regions around the world.

Access and support

Unlimited inquiry
Unlimited inquiry
Direct access to analysts who respond to questions within the topic scope within 24 hours
Feature-rich tools, unlimited access
Feature-rich tools, unlimited access
Individual access to client website, spreadsheets and published content
Trends analysis
Trends analysis
Frequent data and analysis reports produced using a strict methodology and global definitions
Conclusions and advice
Conclusions and advice
Insight and recommendations delivered via analytical reports and direct access to our experienced analyst team

If you are interested in Canalys’ Partner Program Analysis, feel free to start a conversation