Channels Analysis

Expert insights on channels strategies and vendor routes to market

Canalys established itself on its channels research expertise. Through industry-leading analysis of technology channels worldwide, Canalys’ expert analysts help the world’s largest technology companies develop successful go-to-market strategies and understand the ever-changing channel landscape.

The Channels Analysis service provides a unique and comprehensive view of the key issues affecting technology product sales, marketing and distribution, helping channel managers develop better strategies that deliver desired business results. Evaluate your vendor partnership strategy with the Canalys Vendor Benchmark Analyzer. The analyzer tool can help you grow your partnerships by providing key insights on how you are performing against your competitors, based on rigorous channels research.

Canalys, with its digital assessment tool called Alys and partner community, Candefero provides enhanced insights and suggests the kind of skill sets that exist in their partner community.

The Channels Analysis service helps clients in many ways:

Unlimited inquiry

Direct access to analysts who respond to your questions in less than 24 hours within the scope of the topic.

Feature-rich tools with unlimited access to research and analysis

Corporate-wide licenses give you individual access to client websites, spreadsheets and published content.

Channel strategy analysis and feedback

Systematic quantitative and qualitative research on market trends, channel developments and overall channel performance.

Dedicated quarterly briefings

Tailored quarterly briefings to key internal stakeholders from highly experienced analysts.

Tailored advice and recommendations

Insights and recommendations are delivered via analytical reports allowing you to upgrade and improve your channel strategy.

Channel Analysis includes

Channels Analysis
  • Regular analytical reports on key channel topics, channel performance and vendor go-to-market strategies
  • Points of View reports assess the recent performance and future strategies of top systems integrators, resellers and distributors in each region
  • Tailored, customized client support via our inquiry service
  • APAC, EMEA and North America regional services
  • Research agenda includes:
    • Regional channel performance
    • Channel management best practice
    • Key channel developments
    • Channel business model evolution
    • Competitive channels analysis
  • Recent channels surveys include:
    • Channels profitability
    • Business model evolution
    • Readiness and growth opportunities

Our content

Press release
Aug 6, 2021
Registration opens for Canalys Forums 2021 as more sponsors revealed
Press release
Jul 5, 2021
Technology channel leaders unite for Canalys Forums 2021
Press release
Dec 15, 2020
Canalys: Global PC market to grow 35% in Q4 2020 and 1.4% in 2021
Press release
Oct 16, 2020
Celebrating a successful first digital EMEA Canalys Forum and partner award winners
Press release
Apr 9, 2020
Global PC Market Q1 2020
Press release
Dec 19, 2018
APAC Canalys Channel Partner of the Year Awards recognize changing expertise
Report
Mar 2, 2022
Assessing the impact of Russia’s assault
Russia’s invasion of Ukraine, launched by Vladimir Putin on 24 February, has unleashed a wave of human suffering on the Ukrainian population, and looks set to trigger a level of divisiveness between East and West not seen since the Cold War. Fears of further geopolitical destabilization around the world are rising. The economic shockwaves are already being felt globally. What are the implications for the technology industry?
Report
Apr 8, 2021
Partners must look to sustainability to boost their businesses
In the past decade, technology vendors have been increasing sustainability targets across environmental and social metrics. Technology channel partners, for the most part, have not. Many smaller IT partners don’t have the resources to design sustainability programs, or customers demanding sustainable practices. Meanwhile, technology companies have larger environmental footprints so the pressure to act is greater. But this situation is changing rapidly.
Report
Mar 24, 2021
Inside Conversations: Tech Data and Synnex announce merger
In this special episode of Inside Conversations, Canalys Vice President of Channels, Alex Smith and Chief Analyst, Alastair Edwards discuss the implications of the Tech Data and Synnex merger.
Report
Feb 15, 2021
CDW and Insight report full-year results
CDW and Insight Enterprises both released their fourth-quarter and full-year results. The two companies are strong barometers as to how the IT channel is performing in the US, and the picture is mostly a positive one. Revenues are up, as are profits (gross, operating and net). Both companies’ share prices are at five-year highs, fueled in part by a strong stock market overall. The channel is benefiting from a strong tech sector.
Report
Jan 19, 2021
MSPs must now make cybersecurity their top priority
Headlines about cybersecurity hacks seem to appear on a daily basis, with big-name customers and vendors often affected. These stories are sometimes accompanied by spurious calculations of the amount of money lost by companies to ransomware attacks. The truth is there is no way of calculating the loss, even simply financial, because it happens so often, and the details are almost never known. But for the growing number of managed service providers and their customers, these threats are real. Lives and livelihoods are now at stake. The latest generation of attacks is causing even more concern as the trust we place in the software we all rely on has been shaken to its foundations.
Report
Dec 11, 2020
Canalys Channel Leadership Matrix EMEA - 2020
The EMEA Leadership Matrix combines partner feedback from Canalys’ unique vendor benchmark tool with an independent assessment by Canalys analysts of each vendor’s momentum in the channel, based on their investments, strategy improvements and execution.

Why Channel analysis?

Canalys uses strategic methodology with precise insights and execution models to deliver results for the channel partners. We ensure our actionable analyses can help customers drive better channel management and internal strategic planning from top-level to deep-dive insights. Reports analyze key client priorities in the channel, such as channel management best practice, channel business model evolution and competitive channels analysis. A global team of analysts delivers it to dedicated channels across different regions around the globe. Our analysts help you identify opportunities to improve market presence and help expand the channel business.

Access and support

Unlimited inquiry
Unlimited inquiry
Direct access to analysts who respond to questions within the topic scope within 24 hours
Feature-rich tools, unlimited access
Feature-rich tools, unlimited access
Individual access to client website, spreadsheets and published content
Trends analysis
Trends analysis
Frequent data and analysis reports produced using a strict methodology and global definitions
Conclusions and advice
Conclusions and advice
Insight and recommendations delivered via analytical reports and direct access to our experienced analyst team

Discover new insights from Canalys channel analysis, feel free to start a conversation